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Hello! I'm Adam Greenough. 👋🏻
Freelance web designer, developer & WordPress expert from the UK
With over a decade of varied experience, I thoughtfully design, expertly build and carefully maintain meaningful, results-driven websites that are a pleasure to use.
I am available for new freelance projects, let's chat!
Experienced with
WordPress Expert
Custom themes, plugins and WooCommerce stores built to perform and easy to manage.
Experienced with
Web & UI Design
Thoughtful layouts and polished interfaces designed in Figma, Photoshop and Affinity.
Experienced with
Front-End Development
Pixel-perfect, responsive builds with clean HTML, modern CSS and vanilla or framework-driven JS.
Experienced with
Plugin & API Development
Bespoke plugins, REST APIs and back-end logic in PHP and Laravel that extend what's possible.
Experienced with
SEO & Performance
Data-driven optimisation with Google Analytics, AI-assisted content and Cloudflare edge caching.
Experienced with
Maintenance & Support
Server management, CI/CD pipelines and proactive monitoring on Ubuntu, GitHub and Cloudflare.
Third-party logos and trademarks are the property of their respective owners and are used solely to indicate relevant experience and technologies. No endorsement or affiliation is implied.
About Me
A decade of designing & building for the web
I'm Adam — a freelance web designer, developer and WordPress expert based in the UK. Since 2012 I've been helping businesses, startups and agencies bring their ideas to life online.
I care deeply about the craft: clean code, thoughtful design, fast load times and websites that genuinely work for the people using them. Whether it's a brand-new build or rescuing an existing project, I bring the same attention to detail.
More About MeWho I Work With
Partnering with ambitious teams to build better digital products.
Startups
Zero to Launch. I help founders turn ideas into reality, building MVPs and scalable platforms with a solid technical foundation.
Small Business & Organisations
Growth & Impact. Professional, high-performing websites without the agency bloat. Cost-effective solutions that drive results.
Agencies
Reliable Partner. White-label development and overflow support. I integrate seamlessly with your team to deliver projects on time.
Latest from the Blog
Thoughts on web design, development and the craft of building for the web.
22 Ready-to-Use Custom WordPress Functions to Supercharge Your Website
A curated collection of battle-tested WordPress functions covering performance, security, admin customisation and frontend tweaks — updated for 2025.
FAQ
Do you charge hourly or fixed project fees?
I typically work on a fixed-fee basis for projects with a clearly defined scope, so you know exactly what the investment will be upfront. For ad-hoc maintenance or ongoing support, I offer flexible retainer packages or hourly billing.
How long does a typical website project take?
Most standard brochure websites take between 4 to 8 weeks from start to finish, depending on the complexity of the design and how quickly content is provided. Larger, more complex projects or custom applications will vary.
Can you help with SEO and performance?
Absolutely. Performance and technical SEO are built into my process, not added as an afterthought. I ensure every site I build is fast, accessible, and follows Google's best practices to give you the best start in search rankings.
Do you provide hosting and domain names?
I don't sell hosting directly, but I can recommend excellent providers and handle the entire setup and configuration process for you. This ensures you own your accounts and have full control over your digital assets.
Have a project in mind?
I'm currently available for new freelance projects. Let's talk.