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With over a decade of varied experience, I thoughtfully design, expertly build and carefully maintain meaningful, results-driven websites that are a pleasure to use.
I am available for new freelance projects, let's chat!
Custom themes, plugins and WooCommerce stores built to perform and easy to manage.
Thoughtful layouts and polished interfaces designed in Figma, Photoshop and Affinity.
Pixel-perfect, responsive builds with clean HTML, modern CSS and vanilla or framework-driven JS.
Bespoke plugins, REST APIs and back-end logic in PHP and Laravel that extend what's possible.
Data-driven optimisation with Google Analytics, AI-assisted content and Cloudflare edge caching.
Server management, CI/CD pipelines and proactive monitoring on Ubuntu, GitHub and Cloudflare.
Third-party logos and trademarks are the property of their respective owners and are used solely to indicate relevant experience and technologies. No endorsement or affiliation is implied.
About Me
I'm Adam — a freelance web designer, developer and WordPress expert based in the UK. Since 2012 I've been helping businesses, startups and agencies bring their ideas to life online.
I care deeply about the craft: clean code, thoughtful design, fast load times and websites that genuinely work for the people using them. Whether it's a brand-new build or rescuing an existing project, I bring the same attention to detail.
More About MePartnering with ambitious teams to build better digital products.
Zero to Launch. I help founders turn ideas into reality, building MVPs and scalable platforms with a solid technical foundation.
Growth & Impact. Professional, high-performing websites without the agency bloat. Cost-effective solutions that drive results.
Reliable Partner. White-label development and overflow support. I integrate seamlessly with your team to deliver projects on time.
Thoughts on web design, development and the craft of building for the web.
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A curated collection of battle-tested WordPress functions covering performance, security, admin customisation and frontend tweaks — updated for 2025.
I typically work on a fixed-fee basis for projects with a clearly defined scope, so you know exactly what the investment will be upfront. For ad-hoc maintenance or ongoing support, I offer flexible retainer packages or hourly billing.
Most standard brochure websites take between 4 to 8 weeks from start to finish, depending on the complexity of the design and how quickly content is provided. Larger, more complex projects or custom applications will vary.
Absolutely. Performance and technical SEO are built into my process, not added as an afterthought. I ensure every site I build is fast, accessible, and follows Google's best practices to give you the best start in search rankings.
I don't sell hosting directly, but I can recommend excellent providers and handle the entire setup and configuration process for you. This ensures you own your accounts and have full control over your digital assets.
I'm currently available for new freelance projects. Let's talk.