Services
User Experience Testing
User research, interface design and hands-on usability testing that help you understand how people actually use your site — and what to do about it.
It's easy to assume you know how people use your website. You built it, you navigate it every day, and it all makes perfect sense to you. But your users aren't you — and what seems obvious from the inside often isn't from the outside.
User experience work is about closing that gap. It's research, testing and design that's grounded in how people actually behave, not how we hope they will. I help businesses figure out where the friction is, why visitors aren't converting or engaging, and what changes will make the biggest difference.
I'm not interested in UX theatre — producing deliverables for the sake of it. Everything I do is practical and focused on outcomes. If a quick round of usability testing reveals three things worth fixing, that's more valuable than a hundred-page report nobody reads.
What's Included
Every engagement is tailored to your needs. Here's what you can typically expect.
User Research
Understanding who your users are, what they need and where they're getting stuck — through interviews, analytics review and looking at what your competitors are doing well.
Information Architecture
Logical content structure and navigation that helps people find what they need without having to think about it. Sounds simple, rarely is.
Wireframing & Prototyping
From rough sketches to interactive prototypes, testing ideas early and cheaply before committing to full development.
Interface Design
Polished, considered UI design with consistent patterns, thoughtful interactions and a visual hierarchy that guides users naturally through the experience.
Usability Testing
Watching real people use your site reveals things no amount of internal review ever will. I run structured tests and turn the findings into practical improvements.
Design Systems
Scalable component libraries with clear documentation so your product stays consistent and your team can build on it confidently as it grows.
How It Works
A proven process refined over a decade of delivering successful projects.
Research
I start by understanding your users, your business goals and the competitive landscape through interviews, analytics and honest assessment.
Define
Synthesising the research into user personas, journey maps and clear design requirements that guide every decision from here.
Ideate & Design
Exploring approaches through sketches, wireframes and prototypes, then refining into polished interface designs.
Test & Iterate
Validating with real users, gathering feedback and making the changes that matter — not just the ones that are easiest.
Ready to get started?
Let's discuss your project and find the perfect solution.