WordPress Development
Freelance WordPress Developer, UK
Custom WordPress themes, plugins and WooCommerce stores built by a UK freelancer with over 15 years of hands-on WordPress experience. Clean, considered code with performance and long-term maintainability at the heart of every build.
WordPress done properly, by someone who actually knows the platform
WordPress gets a lot of stick — and honestly, some of it is deserved. But most of the problems people run into aren't WordPress's fault. They're the result of builds where nobody thought about what happens next.
Too many plugins, no version control, no staging environment, and no thought given to performance or maintainability. I've spent the last fifteen years building WordPress sites with care, and cleaning up the ones that weren't.
I build custom themes from scratch, develop bespoke plugins when off-the-shelf options don't fit, and create WooCommerce stores that handle real traffic without falling over. Every site I deliver is clean under the hood, fast to load, and genuinely easy for you or your team to manage.
Experience with WordPress, WooCommerce, Gravity Forms, Advanced Custom Fields, Elementor, Yoast SEO, WPForms, Contact Form 7, The Events Calendar and many more.
15+ years WordPress experience
I've worked with WordPress since it was a blogging tool. Custom themes, complex WooCommerce builds, tricky migrations — I've seen it all.Custom-coded themes
I prefer building from scratch for maximum performance and flexibility — but I'm comfortable working with existing setups too.Fast, reliable delivery
Clear timelines, regular progress updates and honest communication throughout. No disappearing acts.You deal directly with me
No account managers, no juniors. One experienced developer from start to finish.
Freelance WordPress Developer
A real developer, not just a site builder
I'm Adam — a freelance WordPress developer based on the south coast of the UK. I've been building with WordPress for over fifteen years, and in that time I've worked on everything from small business brochure sites to large-scale WooCommerce stores and complex multi-site installations.
When you work with me, you get someone who understands WordPress at a deep level — not just the admin dashboard, but the code underneath it. I build custom themes from the ground up, write bespoke plugins when the situation calls for it, and I'm equally comfortable jumping into an existing setup to improve or extend what's already there.
What I build with WordPress
From custom themes to complex WooCommerce stores, these are the types of WordPress projects I work on most.
Custom Theme Development
Bespoke WordPress themes built from scratch with clean, semantic markup. Tailored to your design, optimised for performance and easy to maintain long-term. I can also extend or improve existing themes if a full rebuild isn't what you need.
Plugin Development
When an off-the-shelf plugin doesn't quite fit — or when using one would mean installing a bloated solution for a simple need — I build custom plugins that do exactly what's required. Clean code, WordPress coding standards, and nothing you don't need.
WooCommerce Development
Online stores that handle real traffic and real money. Custom product types, tailored checkout flows, payment gateway integration, shipping rules and all the backend plumbing that needs to work flawlessly when a customer is ready to buy.
Advanced Custom Fields & Content Management
Custom post types, flexible content fields, repeater layouts and a tailored admin experience that makes content editing genuinely intuitive. Your team should be able to manage the site confidently without worrying about breaking anything.
Migration & Platform Moves
Moving to WordPress from another platform, or migrating between hosts. I handle the technical side — content, SEO redirects, database, DNS — so you don't lose traffic, rankings or sleep in the process.
Performance & Speed Optimisation
Slow WordPress sites aren't inevitable — they're usually the result of poor decisions. I dig into caching, database queries, asset loading and server configuration to get your site loading in under a second, not five.
Built to last, not just to launch
A lot of WordPress sites start out fine but become a headache over time. They slow down, updates break things, nobody's quite sure which plugins are actually needed and the whole thing feels fragile. It doesn't have to be that way.
I focus on building WordPress sites that are genuinely maintainable — clean code, only the plugins that are actually needed, proper staging and version control, and a content editing experience that makes sense for your team. Whether that means a fully custom theme or improving an existing setup, the goal is the same: a site that works well now and still works well in two years.
That kind of thoughtful approach costs a bit more upfront, but it saves a lot of time and money down the line — because you're not paying someone to fight the platform every few months.
How a WordPress project works with me
A clear, proven process. No surprises, no vanishing acts and no scope creep.
Discovery & planning
We start with a proper conversation about what you need, who the site is for and what it needs to do. I'll review any existing setup, put together a clear technical plan and agree a realistic timeline before writing a single line of code.
Design & development
I build iteratively on a staging environment with version control so you can see regular progress and give feedback as it takes shape. Whether I'm working from your designs or handling the design myself, the result is a custom theme built to your exact requirements.
Content & training
I'll migrate your existing content, set up the admin experience so it makes sense for your team, and walk everyone through managing the site. You'll get documentation too, so you're not relying on memory six months later.
Launch & beyond
A thorough pre-launch checklist, careful deployment, and I don't disappear afterwards. If something comes up, I'm here. And if you want ongoing maintenance, I offer that too.
WooCommerce development that actually works
WooCommerce is brilliant when it's built properly and a total liability when it isn't. I've built stores from scratch and I've rescued stores that were haemorrhaging sales because the checkout was broken, the site was too slow or the whole thing crashed under load during a promotion.
I handle custom product types, variable products, subscription models, complex shipping rules, payment gateway integration and all the backend logic that needs to work flawlessly when real money is changing hands. If your WooCommerce store needs building, rebuilding or fixing, I've almost certainly dealt with your exact situation before.
What clients say
A few words from clients I've worked with on WordPress projects, WooCommerce builds and ongoing support.
★★★★★"Adam is the real deal. The level of communication, attention to detail, and quality of work is — without any doubt — amazing. I truly enjoy working with Adam!"
Daniel
★★★★★"I've found my go-to guy for all of my WordPress issues! Wonderful to work with, lightning-fast delivery, and excellent communication."
Shannon
★★★★★"HUGE props go out to my web guru Adam. He is extremely knowledgeable, easy to work with, and full of creative energy."
Matt
★★★★★"Adam was phenomenal! He started on the project right away and really amazed me with the final outcome. Very patient and fulfilled any request."
Jessica
★★★★★"Adam absolutely lived up to his name — amazing! Super speedy, great communication and he knows his stuff! Will definitely hire again."
Amelia
★★★★★"Followed all instructions, was easy to communicate with and produced something I was happy with. Would definitely use Adam again."
Lauren
Frequently asked questions
How much does a custom WordPress website cost?
It depends on the scope. A straightforward brochure site with a custom theme starts from around £2,000–£3,000. More complex builds with WooCommerce, custom plugins or extensive content architecture will be more. I always provide a detailed fixed quote before any work begins, so there are no surprises.
Do you work with page builders like Elementor or Divi?
I can, and I'm happy to work with existing page builder setups when it makes sense. For new builds, I generally prefer custom-coded themes because they tend to be faster, lighter and easier to maintain long-term. But page builders have their place — particularly when a client needs to make frequent layout changes independently. We can talk through the best approach for your situation.
Can you redesign or rebuild my existing WordPress site?
Absolutely. I regularly rebuild sites that have outgrown their original setup. I'll preserve your content, maintain your SEO value with proper redirects, and give you a cleaner, faster foundation to build on going forward.
Do you work with the WordPress block editor (Gutenberg)?
Yes. I build custom blocks and configure the block editor to work well for each project. I can also build with ACF Flexible Content or other content management approaches depending on what suits your team's workflow best.
Can you build a WooCommerce store from scratch?
Yes — I've built and maintained a large number of WooCommerce stores. Custom product templates, checkout flow optimisation, payment gateway setup, shipping integrations and performance tuning are all part of what I do. I also fix existing WooCommerce stores that aren't performing as they should.
Do you offer ongoing WordPress maintenance?
Yes. I offer maintenance and support plans that cover updates, security monitoring, backups, performance checks and priority support. Most clients find this is worthwhile — it's much cheaper to prevent problems than to fix them after the fact.
How long does it take to build a WordPress website?
A typical brochure site takes 4–8 weeks depending on complexity and how quickly content and feedback are provided. WooCommerce builds and more complex projects may take longer. I'll give you a realistic timeline during the planning stage.
Can you help if my current WordPress developer has let me down?
Yes — this happens more often than you'd think. I can audit what's been done, identify what needs fixing and either finish the project properly or rebuild it. I'll be honest about the state of things and what it'll take to get it right.
Need a WordPress developer?
Whether it's a new build, a rebuild, or a WooCommerce store that needs to work properly — let's talk about your project.